Campaigns
Ticketmatic’s fully integrated Campaigns module offers a streamlined and user-friendly way to create and send email marketing campaigns to your audience. With similar functionality to MailChimp or Campaign Monitor, you can easily create visually appealing emails and use event and contact merge tags (or personalisation tags) to ensure the content is up-to-date and personalised.
Campaigns are managed in the Campaigns module in the Audience app:
IMPORTANT
Before starting to create an email campaign, you need to have set up the necessary marketing email senders, including validating of ownership of the email address(es) and setting up SPF and DKIM records.
These steps are crucial to maximise the chances of your emails reaching their intended audience.
Contact support to help you setting this up.
Ticketmatic offers two types of email campaigns:
- Single mail – a single email to a defined audience. With this type of campaign, you can personalise emails using contact merge tags such as first name etc. While you can add any static content you like to a single email campaign, it is not possible to add event merge tags.
- Event service mail – this type of campaign is ideal if you want to schedule the sending of a standard email a fixed number of days before or after all events, e.g. with information about parking, cloakrooms/lockers, how drinks vouchers work etc. With this type of campaign, you can use event-specific merge tags such as event name, location, and date, and you can also personalise emails using contact merge tags.
In both cases, you have access to a wealth of data about number of emails sent and opened, clicks etc, which can be viewed within the Ticketmatic application or downloaded to Excel.
TIP
While you could manually create a 'Single mail' campaign for pre-event information, using an 'Event service mail' campaign has some added advantages:
- if an event date or time changes, the sending schedule updates automatically;
- if someone buys a ticket for the event after the event service email has been sent, the mail will automatically be sent to them.
Ticketmatic's visual email builder makes it easy to design emails that communicate your message perfectly and that match your branding.
Create the structure you need using rows, and then drag and drop the content elements you need, such as images, text, buttons and more. Adjust the colours and fonts, and you can create emails that look great. You can also easily duplicate and reorder content to get things looking exactly like you want them to.
And so you don't need to start from scratch every time, you can create templates that can simply be tweaked as and when needed. Mail templates are managed in Settings > Audience > Mail templates.
Note that when creating a template, you decide whether it is for single email campaigns or event service mail campaigns. One cannot be used for the other.
- click Add then Email campaign to create a new campaign;
- enter the Nameof the campaign and choose the Type Single mail;
- click Save.
On the next screen:
- choose the From email address from the dropdown – note that you will only be able to choose from email senders you have fully set up previously in Settings > System > Email;
- in To, define your audience using the available filters. Refine further filters the initial filter, while Add simply adds all contacts meeting the new criteria. Remove lets you remove certain contacts from your selection; and
- add the Subject line of your email.
Now it's time to design the Content of your email. If you want to:
- design the content from scratch, without creating a template for future use, choose Empty template from the dropdown.
- create a template that you can re-use in the future, click on the link in 'You can create mail templates here' – this takes you to Settings > Audience > Mail templates where you can create a template that can be reused in the future.
- start from an existing template, choose the appropriate template from the dropdown.
Note that at any time, you can decide to Finish later, and your draft will be saved.
- click Design content;
- in the visual designer, create or edit the content as needed. You can also Preview the email (both desktop and mobile versions) and Send test email to the email address of your choice;
- click Save and close.
Back in the main screen of the campaign, where all the elements have been set up, click Send or schedule. You can choose to send it Right now or On a specific time and date.
Once you have sent, or scheduled the sending of the campaign, you'll be taken to a Summary overview screen where you can see:
- Campaign info, including the name and status of the campaign and the sending;
- a Preview of the email; and
- a Summary of the number of successful deliveries, number of opens etc.
The Activity tab shows a list of all the recipients of the campaign, along with whether or not they have opened and/or clicked a link in the email. You can filter the results to see and download them to Excel.
Back on the main Campaigns overview page, the status of the campaign in our example has changed to Finished, with the number of emails sent and number of opens shown.
Event service mails let you schedule the sending of standardised emails a fixed number of days before or after events, e.g. with practical information about mobility, cloakroom facilities etc. By adding merge tags for event-related and contact data, you can customise and personalise the emails.
- click Add then Email campaign to create a new campaign;
- enter the Nameof the campaign and choose the Type Single mail;
- click Save.
On the next screen:
- choose the From email address from the dropdown – note that you will only be able to choose from email senders you have fully set up previously in Settings > System > Email;
- in Events, check the radio button Filter events to define which events this campaign will apply to. Refine further filters the initial filter, while Add simply adds all contacts meeting the new criteria. Remove lets you remove certain contacts from your selection. Alternatively, you can select individual events;
- decide the Send date and time relative to either the event start date or end date; and
- add the Subject line of your email.
Now it's time to design the Content of your email. If you want to:
- design the content from scratch, without creating a template for future use, choose Empty template from the dropdown.
- create a template that you can re-use in the future, click on the link in 'You can create mail templates here' – this takes you to Settings > Audience > Mail templates where you can create a template that can be reused in the future.
- start from an existing template, choose the appropriate template from the dropdown.
Note that at any time, you can decide to Finish later, and your draft will be saved.
- click Design content;
- in the visual designer, create or edit the content as needed. You can also Preview the email (both desktop and mobile versions);
- click Save and close.
Back in the main screen of the campaign, when you're happy with all the elements that have been set up, click Start sending.
Once you have clicked Start sending, you'll be taken to a Summary overview screen where you can see:
- Campaign info, including the name, email sender and status of the campaign;
- a small Preview of the email, with the possibility to click through to a full preview; and
- a Summary of the number of events for which emails are scheduled, number of events for which emails have been sent, as well as latest delivery and total clicks.
Note that at any time, you can still Reset to draft if you need to make changes for emails that have not been sent yet.
The Schedule tab shows a list of all the emails scheduled.
Back on the main Campaigns overview page, the status of the campaign in our example appears as Ongoing, with the number of emails sent and number scheduled events shown. The latter will update each time an email is sent, until finally, when all have been sent, the status will change to Finished.
