Contact analysis

how can i analyze my audience in ticketmatic? with the contact analysis in ticketmatic, you can discover who your audience is, where they come from, and what their purchasing behavior is this helps you communicate more effectively and tailor your programs summaries age, gender and number of tickets purchased in the past year in the summary at contact level, you will find several graphical representations of your audience data you can use filters to view these summaries for a specific segment of your audience map view the map view allows you to easily see where your audience comes from on the right hand side, you can choose to view the data at the level of municipalities , regions (only available for belgium and the netherlands), or countries (only for europe) filters you can use contact filters to create specific contact selections and optionally export them to excel an important and powerful contact filter is ' bought tickets for ' it allows you to easily create selections based on your customers' purchasing behavior below is an example of how to use this filter to discover specific segments in your contact database example top buyers in the 'music' genre to identify who purchased tickets for more than four different events in the 'music' genre, you can use the following filter combination filter bought tickets for > filtered events > genre 'music' this filters all contacts who bought tickets for an event in this genre filter bought tickets for > number of events between > 4 this filters all contacts who bought tickets for at least 4 different events by combining multiple filters, you can create very specific selections of contacts it’s also possible to export these contacts to excel or assign them a relation types for more information on how filters work, visit filters and selections docid 5ibexhx20tfzmtlze8bxu want to learn more about contact analysis in ticketmatic? be sure to (re)watch our webinars on this topic!