How can I analyze my audience in ticketmatic?

With the contact analysis in ticketmatic, you can discover who your audience is, where they come from, and what their purchasing behavior is. This helps you communicate more effectively and tailor your programs.

Age, gender and number of tickets purchased in the past year

In the summary at contact level, you will find several graphical representations of your audience data. You can use filters to view these summaries for a specific segment of your audience.

The map view allows you to easily see where your audience comes from.

On the right-hand side, you can choose to view the data at the level of 

 (only available for Belgium and the Netherlands), or 

You can use contact filters to create specific contact selections and optionally export them to Excel.
An important and powerful contact filter is '

'. It allows you to easily create selections based on your customers' purchasing behavior.

 of how to use this filter to discover specific segments in your contact database.

To identify who purchased tickets for more than four different events in the 'Music' genre, you can use the following filter combination.

By combining multiple filters, you can create very specific selections of contacts. It’s also possible to export these contacts to Excel or assign them a 

For more information on how filters work, visit 

Want to learn more about contact analysis in ticketmatic? Be sure to (re)watch our 

Contact analysis

Order analysis

Individual ticket analysis

The suspense account

Accurate reporting by accounting

Using the referral parameter

Reporting & analytics

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