---
title: Contact analysis
slug: en/contact-analysis
createdAt: 2024-10-24T08:04:33.107Z
---

*How can I analyze my audience in ticketmatic?*

***

With the contact analysis in ticketmatic, you can discover who your audience is, where they come from, and what their purchasing behavior is. This helps you communicate more effectively and tailor your programs.

## Summaries

### Age, gender and number of tickets purchased in the past year

In the summary at contact level, you will find several graphical representations of your audience data. You can use filters to view these summaries for a specific segment of your audience.

![](https://api.archbee.com/api/optimize/zGnEynQy6cgPdn1J1kZsn/7rs2wkPZFprKR651WBhaW-20260317-153211.png)

### Map view

The map view allows you to easily see where your audience comes from.

On the left-hand side, you can refine your search by filtering based on criteria related to purchase history or according to the data contained in contact records.

![](https://api.archbee.com/api/optimize/zGnEynQy6cgPdn1J1kZsn/ROInoYSnY_5pHHg57kIQD-20260317-153245.png)

![](https://api.archbee.com/api/optimize/zGnEynQy6cgPdn1J1kZsn/5dqIOtRZ6cNmDCs6EXXpZ-20260317-153314.png "By municipality")

![](https://api.archbee.com/api/optimize/zGnEynQy6cgPdn1J1kZsn/QOEGPOM8w04ncTx4qmtml-20260317-153351.png "By country")

On the right-hand side, you will find a table showing percentages based on country, region, province, and municipality. In addition, you can use the Download button in the summary to immediately generate a CSV or Excel file. 

![](https://api.archbee.com/api/optimize/zGnEynQy6cgPdn1J1kZsn/NbWUF3cmnfWIwX48vsH-1_image.png)

## Filters

You can use contact filters to create specific contact selections and optionally export them to Excel.
An important and powerful contact filter is '**Bought tickets for...**'. It allows you to easily create selections based on your customers' purchasing behavior.

Below is an **example** of how to use this filter to discover specific segments in your contact database.

### Example: top buyers in the 'Music' genre

To identify who purchased tickets for more than four different events in the 'Music' genre, you can use the following filter combination.

Filter: **Bought tickets for** --> **filtered events** --> **genre 'Music'**

- This filters all contacts who bought tickets for an event in this genre.

Filter: **Bought tickets for** --> **number of events between** --> **4-...**

- This filters all contacts who bought tickets for at least 4 different events

::Image[]{src="https://api.archbee.com/api/optimize/zGnEynQy6cgPdn1J1kZsn/TYuvfEVwbXpo4x1JxdIFU_image.png" size="70" width="904" height="584" position="center" darkWidth="904" darkHeight="584" showCaption="false"}

::Image[]{src="https://api.archbee.com/api/optimize/zGnEynQy6cgPdn1J1kZsn/ynKJCGa69bD1gJjsBizEr_schermafbeelding-2024-10-24-om-141406.png" size="52" width="838" height="100" position="center" darkWidth="838" darkHeight="100" showCaption="false"}

By combining multiple filters, you can create very specific selections of contacts. It’s also possible to export these contacts to Excel or assign them a [relation type](docId\:wUuEeoJZaKoUu-q0a6jnU).

For more information on how filters work, visit [Filters and Selections](docId:5iBEXHX20tfzmTlzE8bxU).

:::hint{type="info"}
Want to learn more about contact analysis in ticketmatic? Be sure to (re)watch our [webinars](docId\:WM4ITiWGnTU4Avm08xvX1) on this topic!
:::