Facebook Pixel

the facebook pixel is an analytics tool that helps you measure the effectiveness of your facebook advertising you can use the facebook pixel to understand the actions people are taking on your website and reach audiences you care about you can use pixel data to make sure your ads are being shown to the right people build advertising audiences unlock additional facebook advertising tools using and understanding the facebook pixel can be a bit challenging before you try to link a facebook pixel to your ticketmatic account, you can learn more about the facebook pixel, conversion tracking, creating custom audiences for your advertising, and troubleshooting from the https //www facebook com/business/help/651294705016616?helpref=faq content if you have already created a facebook pixel, then you'll need your facebook pixel id to get started creating a facebook pixel you can create only one facebook pixel per ad account if you already have one, then you will see your pixel dashboard in your ads manager when you click the pixel tab to create your pixel log in to facebook and go to your https //www facebook com/ads/manager if you haven't yet set up an ad account, do so now from the navigation, select event manager > pixels if you have a pixel already, you will see it here if not, click create a pixel enter a name for your pixel you can have only one pixel per ad account, so choose a name that fits your business retrieve the pixel id from the facebook pixel dashboard you find more info on setting up and configuring your facebook pixel in the https //www facebook com/business/help/651294705016616?helpref=faq content adding the pixel to your ticketmatic account facebook pixel configuration is managed in the web sales skins module in the settings app click the button below to go to the web sales skins module select the web skin where you want to add the facebook pixel now fill in the facebook pixel id using the pixel once the facebook pixel is configured, ticketmatic will start tracking facebook users on the sales widget pages we will track the following events viewcontent when the user arrives on the event sales page we will pass the code of each event and product on that page as parameter addtocart when the user add tickets to his basket we will pass the code for the event or product added to the basket as parameter initiatecheckout when the user navigates to the checkout page purchase when the user confirms his order we will pass the code of all events and products in the basket, and also totalamount of the basket as parameters https //developers facebook com/docs/ads for websites/pixel events/v2 11#events tracking these events gives you detailed insight in conversions and how the users progress through the web sales pages go to https //www facebook com/analytics to retrieve this info