---
title: Campaigns
slug: ref/campaigns
docTags: 
createdAt: 2023-12-13T12:56:47.592Z
---

Ticketmatic’s fully integrated **Campaigns** module offers a streamlined and user-friendly way to create and send email marketing campaigns to your audience. With similar functionality to MailChimp or Campaign Monitor, you can easily create visually appealing emails and use event and contact merge tags (or personalisation tags) to ensure the content is up-to-date and personalised.

Campaigns are managed in the **[Campaigns](https://apps.ticketmatic.com/app/default/audience/campaigns)** module in the **Audience** app:

![Campaigns](https://api.archbee.com/api/optimize/zGnEynQy6cgPdn1J1kZsn/iUNv60qVc8vUORcqKa-VC_image.png "Campaigns")

:::hint{type="warning"}
**IMPORTANT**

Before starting to create an email campaign, you need to have set up the necessary marketing email senders, including validating of ownership of the email address(es) and setting up SPF and DKIM records.

These steps are crucial to maximise the chances of your emails reaching their intended audience.

[Contact support](mailto\:support@ticketmatic.com) to help you setting this up.
:::

### Types of email campaigns

Ticketmatic offers two types of email campaigns:

- **Single mail** – a single email to a defined audience. With this type of campaign, you can personalise emails using contact merge tags such as first name etc. While you can add any static content you like to a single email campaign, it is not possible to add event merge tags.
- **Event service mail** – this type of campaign is ideal if you want to schedule the sending of a standard email a fixed number of days before or after all events, e.g. with information about parking, cloakrooms/lockers, how drinks vouchers work etc. With this type of campaign, you can use event-specific merge tags such as event name, location, and date, and you can also personalise emails using contact merge tags.

In both cases, you have access to a wealth of data about number of emails sent and opened, clicks etc, which can be viewed within the Ticketmatic application or downloaded to Excel.

:::hint{type="success"}
**TIP**

While you could manually create a 'Single mail' campaign for pre-event information, using an 'Event service mail' campaign has some added advantages:

- if an event date or time changes, the sending schedule updates automatically;
- if someone buys a ticket for the event after the event service email has been sent, the mail will automatically be sent to them.
:::



### The easy-to-use email builder

Ticketmatic's visual email builder makes it easy to design emails that communicate your message perfectly and that match your branding.

Create the structure you need using rows, and then drag and drop the content elements you need, such as images, text, buttons and more. Adjust the colours and fonts, and you can create emails that look great. You can also easily duplicate and reorder content to get things looking exactly like you want them to.

![Example](https://api.archbee.com/api/optimize/zGnEynQy6cgPdn1J1kZsn/AXheuKPE_RXQ7L064m1b4_image.png "Example")

And so you don't need to start from scratch every time, you can create templates that can simply be tweaked as and when needed. Mail templates are managed in [Settings > Audience > Mail templates](https://apps.ticketmatic.com/app/default/settings/contacts/mailtemplates).

Note that when creating a template, you decide whether it is for single email campaigns or event service mail campaigns. One cannot be used for the other.

![Mail templates](https://api.archbee.com/api/optimize/zGnEynQy6cgPdn1J1kZsn/Vzo7wENSDpLLnOzyC3jBi_image.png "Mail templates")

## Set up a single mail campaign

In [Audience > Campaigns](https://apps.ticketmatic.com/app/default/audience/campaigns):

- click **Add** then **Email campaign** to create a new campaign;
- enter the `Name`of the campaign and choose the `Type` **Single mail**;
- click **Save**.

![](https://api.archbee.com/api/optimize/zGnEynQy6cgPdn1J1kZsn/dcuWYQnqcBkYMaea6YCKp_image.png)

On the next screen:

- choose the `From` email address from the dropdown – note that you will only be able to choose from email senders you have fully set up previously in [Settings > System > Email](https://apps.ticketmatic.com/app/default/settings/account/emails);
- in `To`, define your audience using the available filters. **Refine** further filters the initial filter, while **Add** simply adds all contacts meeting the new criteria. **Remove** lets you remove certain contacts from your selection; and
- add the `Subject` line of your email.

Now it's time to design the `Content` of your email. If you want to:

- **design the content from scratch**, without creating a template for future use, choose **Empty template** from the dropdown.
- **create a template that you can re-use in the future**, click on the link in 'You can create mail templates here' – this takes you to [Settings > Audience > Mail templates](https://apps.ticketmatic.com/app/default/settings/contacts/mailtemplates) where you can create a template that can be reused in the future.
- **start from an existing template**, choose the appropriate template from the dropdown.

Note that at any time, you can decide to **Finish later**, and your draft will be saved.

![Finish later](https://api.archbee.com/api/optimize/zGnEynQy6cgPdn1J1kZsn/3lLF9Jk5E4EPoNehIrkC5_image.png "Finish later")

- click **Design content**;
- in the visual designer, create or edit the content as needed. You can also **Preview** the email (both desktop and mobile versions) and **Send test email** to the email address of your choice;
- click **Save and close**.

![Test mail](https://api.archbee.com/api/optimize/zGnEynQy6cgPdn1J1kZsn/j6tvBRVW2toNBRPdeH4MV_image.png "Test mail")

Back in the main screen of the campaign, where all the elements have been set up, click **Send or schedule**. You can choose to send it **Right now** or **On a specific time and date**.

![Schedule](https://api.archbee.com/api/optimize/zGnEynQy6cgPdn1J1kZsn/JoBqHEZKE5fik_D2g7Rm4_image.png "Schedule")

### After sending or scheduling

Once you have sent, or scheduled the sending of the campaign, you'll be taken to a **Summary** overview screen where you can see:

- **Campaign info**, including the name and status of the campaign and the sending;
- a **Preview** of the email; and
- a **Summary** of the number of successful deliveries, number of opens etc.

![Summary](https://api.archbee.com/api/optimize/zGnEynQy6cgPdn1J1kZsn/bFQBCWWQ1lvm3zriNhEvm_image.png "Summary")

The **Activity** tab shows a list of all the recipients of the campaign, along with whether or not they have opened and/or clicked a link in the email. You can filter the results to see and download them to Excel.

![Activity](https://api.archbee.com/api/optimize/zGnEynQy6cgPdn1J1kZsn/BO9QkKbrWLxakSBJxWPPT_image.png "Activity")

Back on the main **Campaigns** overview page, the status of the campaign in our example has changed to **Finished**, with the number of emails sent and number of opens shown.

![Campaigns overview](https://api.archbee.com/api/optimize/zGnEynQy6cgPdn1J1kZsn/mbVP0ZB4FksAnxqQ6Ez3__image.png "Campaigns overview")

## Set up an event service email

Event service mails let you schedule the sending of standardised emails a fixed number of days before or after events, e.g. with practical information about mobility, cloakroom facilities etc. By adding merge tags for event-related and contact data, you can customise and personalise the emails.

In [Audience > Campaigns](https://apps.ticketmatic.com/app/default/audience/campaigns):

- click **Add** then **Email campaign** to create a new campaign;
- enter the `Name`of the campaign and choose the `Type` **Single mail**;
- click **Save**.

![Email campaign](https://api.archbee.com/api/optimize/zGnEynQy6cgPdn1J1kZsn/f47kkseW-7vMYmhbd8yM8_image.png "Email campaign")

On the next screen:

- choose the `From` email address from the dropdown – note that you will only be able to choose from email senders you have fully set up previously in [Settings > System > Email](https://apps.ticketmatic.com/app/default/settings/account/emails);
- in `Events`, check the radio button **Filter events** to define which events this campaign will apply to. **Refine** further filters the initial filter, while **Add** simply adds all contacts meeting the new criteria. **Remove** lets you remove certain contacts from your selection. Alternatively, you can select individual events;
- decide the `Send date and time` relative to either the event start date or end date; and
- add the `Subject` line of your email.

Now it's time to design the `Content` of your email. If you want to:

- **design the content from scratch**, without creating a template for future use, choose **Empty template** from the dropdown.
- **create a template that you can re-use in the future**, click on the link in 'You can create mail templates here' – this takes you to [Settings > Audience > Mail templates](https://apps.ticketmatic.com/app/default/settings/contacts/mailtemplates) where you can create a template that can be reused in the future.
- **start from an existing template**, choose the appropriate template from the dropdown.

Note that at any time, you can decide to **Finish later**, and your draft will be saved.

![Draft](https://api.archbee.com/api/optimize/zGnEynQy6cgPdn1J1kZsn/FtatlA8x-zUbPsccyCPn4_image.png "Draft")

- click **Design content**;
- in the visual designer, create or edit the content as needed. You can also **Preview** the email (both desktop and mobile versions);
- click **Save and close**.

Back in the main screen of the campaign, when you're happy with all the elements that have been set up, click **Start sending**.

### After you start sending

Once you have clicked **Start sending**, you'll be taken to a **Summary** overview screen where you can see:

- **Campaign info**, including the name, email sender and status of the campaign;
- a small **Preview** of the email, with the possibility to click through to a full preview; and
- a **Summary** of the number of events for which emails are scheduled, number of events for which emails have been sent, as well as latest delivery and total clicks.

Note that at any time, you can still **Reset to draft** if you need to make changes for emails that have not been sent yet.

![Reset to draft](https://api.archbee.com/api/optimize/zGnEynQy6cgPdn1J1kZsn/Rhv9Lmx9e-2CWRM_CJhxZ_image.png "Reset to draft")

The **Schedule** tab shows a list of all the emails scheduled.

![Schedule](https://api.archbee.com/api/optimize/zGnEynQy6cgPdn1J1kZsn/ApFq5XcZ07sPancVvWzQ__image.png "Schedule")

Back on the main **Campaigns** overview page, the status of the campaign in our example appears as **Ongoing**, with the number of emails sent and number scheduled events shown. The latter will update each time an email is sent, until finally, when all have been sent, the status will change to **Finished**.

![Ongoing / Finished](https://api.archbee.com/api/optimize/zGnEynQy6cgPdn1J1kZsn/5918rJuu5008QtTIXK38z_image.png "Ongoing / Finished")