---
title: Sales channels
slug: ref/sales-channels
docTags: 
createdAt: 2023-12-06T11:09:45.834Z
---

In Ticketmatic, each order is created in the context of a sales channel. A sales channel is an important concept because a lot of configuration can be set up depending on the sales channel:

:::hint{type="success"}
- the sale status and sale start and end dates for an event can be configured per sales channel
- the available prices and ticket fees can be configured per sales channel
- order fees can be activated per sales channel
- delivery scenarios, payment scenarios and payment methods can be activated per sales channel
- ticket layouts can be configured per sales channel
- e-mail communication to customers can be configured per sales channel
:::



There are 3 types of sales channels: Desk, Web and External.

- There is always exactly 1 sales channel of type `Desk`, you don't need to create it. All orders created in the Orders application are linked to sales channel Desk.
- Orders through websites are linked to a sales channel of type `Web`. You can create multiple sales channels of type Web
- Finally, orders sold by partners through the external sales application are linked to a sales channel of type `External`. [More info on setting up external sales for partners](docId:_s_mtax_4d2NTZi_ec157)



Sales channels are managed in the Settings app. Click the button below to go to the Sales channels module:

:::CtaButton{label="Go to sales channels" externalHref="https://apps.ticketmatic.com/#!/settings/saleschannels" openInNewTab="true"}

:::