---
title: Start selling
slug: ref/start-selling
docTags: 
createdAt: 2023-12-06T14:02:46.744Z
---

# What needs to be done to start selling tickets ?

Well, not much, but it all depends on how specific your requirements are and how far you want to go to make your setup exactly the way you want it.

The **only required step** in order to go in production and start selling tickets, is to activate a license (yellow bar at the top in the backoffice). When activating a license, you will need to:

- Provide the legal information of the account owner.
- Choose the pricing you prefer.
- Provide the credentials of your Payment Service Provider account (e.g. Stripe, Paypal), so make sure you have these at hand.

Also, if you want to use a seating plan for selling tickets, obviously you need to [set up the seating plan](docId\:IFUkOa6qLOSpIUGMpfqvG) first.

All other configuration is strictly speaking optional as you get working defaults for everything. However, there are many advantages in doing **at least these three things**:

1. Design your [ticket layout](docId\:w9n-qRlGQo5QXo-mEY7_d).
2. Design your [web skin](docId\:h-dtn0WZGKmQVnZPeZJSA) (the layout of the tickets sales web pages).
3. Design your [order emails](docId\:CWb-PDCPtbfugtnkiKoJS).

Doing these gives your ticket sales your own look and feel, which has a big impact on customer experience and improves conversion.

:::hint{type="info"}
Ticketmatic gives you full control over all aspects of your ticketing, so you can always start out with a pretty basic setup and build on that at any time.
:::



***

# Improving ticket sales, marketing and productivity

We know from experience that every organisation is different and has its own requirements. There is no one-size-fits-all setup that can bring you the many advantages of a well targeted setup, specifically tailored to your organisation. To identify what setup is best to get the maximal benefits, it is usually a really good idea to have **some discussions**:

## on marketing :

Filters allow you to easily make targeted audience selections and combined with graphs and maps you get a better understanding of your audience. So ask yourself:

- What [filters](docId:7_pKJdtJoyijbPb1L4TxW) do we want?
- Do we want [custom fields](docId:9ICPWHGXKaT896hzO5o_o) for contacts, events, orders or tickets? (for example customer preferences, tag people as vip, genres for events, …).
- Shall we link customer data to our [email marketing tool](docId\:s13CvsvQPTnUlamklN-Xx) (MailChimp, CampaignMonitor or others) so we can send targeted emails?
- What valuable customer and historical data do we have that we can import in Ticketmatic?
- How exactly do we want the [sales process](docId\:T2uqEk2BLpDQF8nbGiQ0F) to look like?
- [What fields](docId\:Xy-BxjzNnTsULA-BJnC_V) shall we ask our customers to fill in when registering?
- How should we [integrate](https://www.ticketmatic.com/docs/api/) in our website?  (It is good that webmaster knows about Ticketmatic and its many options as he or she might have some great ideas to improve the website using audience data.)
- What ticket sales process (check out flow) do we want? Do we use [widgets](docId\:Xy-BxjzNnTsULA-BJnC_V) or build a custom checkout using the [API](https://www.ticketmatic.com/docs/api/)?

## on operations :

- Which [views](docId\:kfyzMnbMfvgYj6X0PkhcX) and [filters](docId:7_pKJdtJoyijbPb1L4TxW) would be really handy at the box office?
- Are we going to use really fast laser scanners for [access control](docId\:izMFLEaPPSt2YkD6EWexg) or scan directly with an Android device?
- Are we also going to sell tickets through partners using the [external sales app](docId:_s_mtax_4d2NTZi_ec157)?

## on finance :

- What [reports](docId\:NgZgkXLc5kQt99lWlS36p) would be really handy for our bookkeeping?
- Do we want the reports sent automatically? How often and to Whom?
- Do we want ticketing financials to be integrated with bookkeeping? Through (scheduled) data exports or through API?