Why is an email address blocked and how do you unblock it (whitelist it)?

notice that an email isn't reaching one of your customers, or do you want to unblock an email address (whitelist it)? here you can read how our platform works and which best practices you can follow how does an email address end up on the blacklist? to ensure that your emails land neatly in the inbox and not in the spam folder, our infrastructure automatically checks the quality of sent messages an email address is automatically blocked (blacklisted) if the address no longer exists or contains a typo (this is called a bounce) the recipient clicked "mark as spam" the content of the message appears suspicious or spammy (e g , suspicious links, misleading subjects, etc ) can i request to unblock an email address (whitelist it)? yes, but under certain conditions to guarantee optimal email deliverability and protect the sender reputation, we apply a strict rule one time unblocking we can remove an email address from the blacklist a maximum of one time if the same address is blocked again afterward, we cannot unblock it a second time why can't i unblock addresses myself? unblocking email addresses directly impacts overall deliverability and sender reputation to optimally protect and guarantee this reputation, unblocking management is handled centrally and carefully by ticketmatic what can you do yourself to prevent blocks? follow these simple tips to improve your deliverability and prevent emails to your contacts from being blocked check email address entry ensure there are no typos in the email address when creating a customer profile ask customers to add you to their contacts advise your end customers to add your sender address to their address book or "safe senders" list take care of your content use clear subject lines, avoid "pushy" words (free, $$$ ), and limit the use of capital letters make unsubscribing easy ensure there is always a clear unsubscribe link in your email it is better for a customer to unsubscribe than to mark your email as spam! is an email address blocked, and have you verified that it is valid? contact our support department and specify the email address in question we will analyze the issue and perform an unblock if the conditions are met