Useful filters and report

Email campaign filters

Certain filters give you an instant overview of who received which emails, which contacts unsubscribed from a specific campaign, and which links were clicked the most per campaign.

These can be added under Audience -> Contacts:

Campaign received

Campaign opened

Campaign clicked

Campaign bounced

Unsubscribed from campaign

Unsubscribed from campaign

This filter gives you a quick overview of which contacts unsubscribed from a specific campaign.

How to use it:

Go to Contacts.

Click on the filter 'Unsubscribed from campaign'.

Select the desired campaign(s).

--> You will now see all contacts who unsubscribed from those specific campaigns via the unsubscribe link in the email.

Report: E-mail marketing metrics

The 'E-mail marketing metrics' report provides a quick overview of email metrics and URL statistics per campaign.

How to use it:

Go to Orders → Reports.

Click on the 'E-mail marketing metrics' report.

Select the desired dates.

You will now see two tables:

First table:

Overview of email metrics, grouped by period.

Second table:

Overview of clicked links per campaign, with the most uniquely clicked links at the top.

The total number of unsubscribes per campaign is also shown.