Documentation Ticketmatic
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Reporting & analytics
Using the referral parameter
how do i use a referral parameter in sales links? when you place sales links on external websites and want to know how many (and which) orders come in via those sites, you can use an extra parameter in the sales link this parameter is called referral and can easily be added manually to the sales link for example, you can choose the name of the external website or campaign as the value for this parameter in orders that come in via a sales link using the referral parameter, you can retrieve this value, as ticketmatic stores it we can then help you use this data, for example with a filter in the orders overview, so that you can view or export these orders to excel how do i add the referral parameter to the sales link? suppose you choose facebook as the name for the external website, you then add the following to the end of the sales link you find in the event screen ?referral=facebook it may also be that the sales link already contains one or more parameters, for example because the sales links are generated by the website the extra parameter can then be added to the end of the link as follows \&referral=facebook the first parameter in a link is added with " ? ", and all subsequent parameters with " & " an example of a plug & play sales link with the referral added an example of a sales link that already contains parameters, with the referral added as well in this last example, you see that the part starting with #! such as #!addtickets must always be at the very end, after the parameters how do i get a list of all orders with a specific referral? we can add a filter to the orders overview so you can filter orders by a specific value used for the referral parameter if you are interested, feel free to contact us!